Erika Palacios (erikainblue in social networks) is the creative and founder of Erikainblueshop.
She born in Bilbao in 1995, and since childhood she has always been passionate about fashion and drawing.
As for studies, she graduated in fine arts, specialized in conservation and restoration of cultural goods in the upv / ehu. But when she finished, she realized that it was not his thing. She wanted to dedicate herself to the world of fashion and design. So she did a postgraduate in pattern design at Inedi design school.
It all started when she created a fashion blog. She uploaded photos of her outfits to both the blog and social networks, and people began to follow her. After that she decided to create a YouTube channel, and was more successful than expected. And then, while doing the postgraduate design of fashion prints, the idea of creating her own brand emerged. A brand that defines it, that brings together everything you like, design and fashion.
Erikainblueshop is an independent fashion brand mainly founded by me, Erika.
I have always loved the fashion world, and of course, create. Being able to wear clothes designed by me has always been a dream, so I decided to carry it out.
All products are UNISEX, without gender, because in fashion everything goes. Nothing belongs to anyone. All that matters is that you are yourselves, and you feel good about what you carry.
In the designs there is inspiration from the kawaii, alternative fashion and the 90s. Of course there are also series and movie designs that I love.